Here’s a collection of some of my work.
Social Media
@Axios on Instagram
During my time at Axios, I worked with the design team to create new Instagram templates that reflected the news landscape on the platform and the brand’s tone and voice. Templates include explainers, breaking news, and illustrations.
@latimesarchives on Instagram
During my time at the L.A. Times, I started the L.A. Times Archives account. @latimesarchives on Instagram showcases decades of photos from Los Angeles, the West, and around the world from the award-winning Los Angeles Times photography staff. Read More from me about the project.
@coronavirustoday_latimes on Instagram
@coronavirustoday_latimes is a pop-up Instagram account providing the latest coronavirus news in California, across the nation and the around the world. The account also utilizes visual explainers, including the one I made about how to wear a face mask correctly.
As an audience engagement editor at the Los Angeles Times on the core social team, a lot of my job involves contextualizing our stories on social media and using tools such as Twitter moments and Twitter threads.
Work Samples:
@latimes on Instagram
As an audience engagement editor at the Los Angeles Times on the core social team, I help with strategy for our Instagram accounts. Here, we focus on news that is relevant to Californians and people interested in California. We utilize storytelling that is native to the platform, including quote cards, strong photography and IGTV.
@nytimes on Instagram
As a senior news assistant on the audience team at The New York Times, I worked on a variety of Instagram stories and posts for the main @nytimes account and @racerelatednyt, which explores how race is lived in society. The video above is a story about the Caramel Curves biking club.
Instagram Story adapted by New York Times article “Meet New Orleans’s All-Female Biker Club” by Shannon Sims. Photos by Akasha Rabut. Instagram Story by Adriana Lacy.
Search Engine Optimization
At The New York Times, I had the chance to work with various desks across the newsroom to create strategies to optimize articles for search and track the progress of our content through analytics reports and competitive analysis. I have used data softwares such as Chartbeat, CrowdTangle, SEMrush Chartio and similar products.
This includes tracking top and rising search terms on Google Trends around top coverage, creating coverage strategies for breaking news events, workshopping headlines and URLs with various desks to improve search visibility and tracking competitors to find opportunities for search growth.
I have also done work to increase our readership through intentional linking, the act of adding short, conversational sentence links to articles that provide similar coverage.
Newsletters
At The New York Times, I have contributed to The Morning Briefing, a rundown of information around the world to start your day, edited by Chris Sanford. I have written backstories, which are short stories in the newsletter that highlight important events that have happened on that day. Here is an example of a backstory I have written, which appears at the end of the newsletter.
In college, as the editor in chief and co-founder of The Underground, I was responsible for writing our site's newsletters, The Underground Daily (you guessed it, a daily newsletter), The Underground Weekly Wrap Up (every Friday) and coming soon, RISE Up, our arts and culture newsletter. Click below to check out some newsletter examples:
Oh, and I also write a personal newsletter about the intersections of journalism, tech and product.
Writing Samples
Major League Soccer
I've freelanced with Major League Soccer (MLS), the United States' professional men's soccer league. I wrote about the Philadelphia Union and its supporter's group, the Sons of Ben and the newest's collaborative clothing line with Mitchell and Ness.
Axios
During the summer of 2017, I worked as a social media intern for AXIOS, a new media site founded by the creators of POLITICO. At Axios, I helped to manage the company's social media handles including the AXIOS Science Facebook page, which I managed day-to-day in the summer. I also got a chance to write an article during the Comey hearing.
The Underground Student Media
As editor in chief of The Underground, I oversee The Underground's editorial arm and work with our editor's to brainstorm content around our news, identity, politics and RISE verticals. This year I've covered Penn State's graduate students and their journey to unionize. In the past, I've covered political events on campus including student government, Tim Kaine's visit to Penn State, the Penn State College Republicans and College Democrats and more. All my writing for The Underground can be found here.
Penn State responds to controversial comments made to Laura Loomer from student
Loomer calls out Penn State for inaction over student’s “controversial comments”
Penn State Emeritus Professor Austin J. Jaffe cited by Trump as GOP tax plan supporter
Latinx Read-In exposes Penn State community to Latinx literature